Packaging the data
Once all the information is cobbled together, the differentiation really comes from various packaging schemes. Players have access to an intranet to analyze their play. Another perk: IBM provides every player a DVD 20 to 30 minutes after his or her match. The DVD provides video and statistical analysis broken down by time. For instance, Andy Roddick can call up all of his second serves or deuce situations. With any luck Roddick may find a way to beat Roger Federer.
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