First Look Inside the Boxes
Apple reinforces its brand and product identity at each step of the unboxing. The styrofoam inside the box is imprinted with the MacBook Pro name, besides being perforated to reduce weight and bulk.
Opening the ThinkPad is like opening any other computer. Lenovo should think about how the first encounter with their computer can be more memorable.
Opening the ThinkPad is like opening any other computer. Lenovo should think about how the first encounter with their computer can be more memorable.
- Talkback
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- Brand Experience
- It's all part of something called Brand Experience.
Every brand generates an experience, positive or negative.
You may say it is not important, but it is: you still remember your iPod's beautiful package, an even though you trashed it, it imprinted a positive image in you.... (Read the rest) - Posted by: Robby! Posted on: 03/29/07 You are currently: a Guest | Log in | Terms of Use
Enlighten me...
tubr0 | 02/05/07
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What Packaging Says Matters
Heidi Love | 02/06/07
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Yay! A packaging professional!
aellath | 02/07/07
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keyboard scratching the screen
iavor.raytchev@... | 02/10/07
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Brand Experience
Robby! | 03/29/07
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