Inside the MacBook Pro Box: Everything at a glance
When the styrofoam is lifted, everything purchased is displayed with the MacBook Pro. Power supply, power cord, display adapter and the Apple Remote are laid out before you. Only the documentation isn't visible, because it hides beneath the computer in a black box with the "Designed by Apple in California" message familiar from all the company's products.
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- Brand Experience
- It's all part of something called Brand Experience.
Every brand generates an experience, positive or negative.
You may say it is not important, but it is: you still remember your iPod's beautiful package, an even though you trashed it, it imprinted a positive image in you.... (Read the rest) - Posted by: Robby! Posted on: 03/29/07 You are currently: a Guest | Log in | Terms of Use
Enlighten me...
tubr0 | 02/05/07
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What Packaging Says Matters
Heidi Love | 02/06/07
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Yay! A packaging professional!
aellath | 02/07/07
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keyboard scratching the screen
iavor.raytchev@... | 02/10/07
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Brand Experience
Robby! | 03/29/07
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