All the stuff
Again, there is a spare quality to the accessories in the MacBook box, but there's also a lot less packaging to deal with compared to the individually wrapped documents, pen, spare pointer pads and the battery in the ThinkPad box.
The Apple documentation (below) is clean and compact. Lenovo's documentation is typical of the PC world, functional and extensive when the system itself has to deliver the user experience. Apple's battery is already installed, where you have to unwrap Lenovo's battery.
Apple's packaging also includes backup discs, which Lenovo provides on the hard disc in the ThinkPad.
The Apple documentation (below) is clean and compact. Lenovo's documentation is typical of the PC world, functional and extensive when the system itself has to deliver the user experience. Apple's battery is already installed, where you have to unwrap Lenovo's battery.
Apple's packaging also includes backup discs, which Lenovo provides on the hard disc in the ThinkPad.
- Talkback
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- Brand Experience
- It's all part of something called Brand Experience.
Every brand generates an experience, positive or negative.
You may say it is not important, but it is: you still remember your iPod's beautiful package, an even though you trashed it, it imprinted a positive image in you.... (Read the rest) - Posted by: Robby! Posted on: 03/29/07 You are currently: a Guest | Log in | Terms of Use
Enlighten me...
tubr0 | 02/05/07
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What Packaging Says Matters
Heidi Love | 02/06/07
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Yay! A packaging professional!
aellath | 02/07/07
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keyboard scratching the screen
iavor.raytchev@... | 02/10/07
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Brand Experience
Robby! | 03/29/07
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