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ThinkPad X6 Ultrabase

ThinkPad X6 Ultrabase
The Lenovo ThinkPad is primarily a business machine, which is why it has been my preferred travel system. It is offered with an optional ($179, $249 with CD-RW/DVD-ROM) dock multimedia, as well as a lot of additional ports (modem, Gigabit Ethernet, parallel port, SVGA, four USB 2.0 ports, audio, power passthrough and space for an extra external battery.

It is delivered in another box in the larger package, with a key and two-sided instruction poster, documentation and a plastic adapter that seems like it ought to be part of the base itself.
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Brand Experience
It's all part of something called Brand Experience.
Every brand generates an experience, positive or negative.

You may say it is not important, but it is: you still remember your iPod's beautiful package, an even though you trashed it, it imprinted a positive image in you.... (Read the rest)
Posted by: Robby! Posted on: 03/29/07 You are currently: a Guest | | Terms of Use
Enlighten me...  tubr0 | 02/05/07
What Packaging Says Matters  Heidi Love | 02/06/07
Yay! A packaging professional!  aellath | 02/07/07
keyboard scratching the screen  iavor.raytchev@... | 02/10/07
Brand Experience  Robby! | 03/29/07

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