On The Insider: Britney's Bikini-Clad Top 10
BNET Business Network:
BNET
TechRepublic
ZDNet

Side-by-side, out of the box

Side-by-side, out of the box
The MacBook Pro is protected by an envelope of fiber-based material that tightly wraps the metal case. The ThinkPad comes wrapped in plastic. The former looks engineered, the latter only wrapped.

The MacBook Pro also ships with a screen protector to prevent the keyboard from scratching the screen. It's a small touch, but one missing from the ThinkPad.

And now we're done with the unboxing.
  • Talkback
  • Most Recent of 5 Talkback(s)
Brand Experience
It's all part of something called Brand Experience.
Every brand generates an experience, positive or negative.

You may say it is not important, but it is: you still remember your iPod's beautiful package, an even though you trashed it, it imprinted a positive image in you.... (Read the rest)
Posted by: Robby! Posted on: 03/29/07 You are currently: a Guest | | Terms of Use
Enlighten me...  tubr0 | 02/05/07
What Packaging Says Matters  Heidi Love | 02/06/07
Yay! A packaging professional!  aellath | 02/07/07
keyboard scratching the screen  iavor.raytchev@... | 02/10/07
Brand Experience  Robby! | 03/29/07

What do you think?

advertisement
Click Here

More ZDNet Photo Galleries