Side-by-side, out of the box
The MacBook Pro is protected by an envelope of fiber-based material that tightly wraps the metal case. The ThinkPad comes wrapped in plastic. The former looks engineered, the latter only wrapped.
The MacBook Pro also ships with a screen protector to prevent the keyboard from scratching the screen. It's a small touch, but one missing from the ThinkPad.
And now we're done with the unboxing.
The MacBook Pro also ships with a screen protector to prevent the keyboard from scratching the screen. It's a small touch, but one missing from the ThinkPad.
And now we're done with the unboxing.
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- Brand Experience
- It's all part of something called Brand Experience.
Every brand generates an experience, positive or negative.
You may say it is not important, but it is: you still remember your iPod's beautiful package, an even though you trashed it, it imprinted a positive image in you.... (Read the rest) - Posted by: Robby! Posted on: 03/29/07 You are currently: a Guest | Log in | Terms of Use
Enlighten me...
tubr0 | 02/05/07
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What Packaging Says Matters
Heidi Love | 02/06/07
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Yay! A packaging professional!
aellath | 02/07/07
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keyboard scratching the screen
iavor.raytchev@... | 02/10/07
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Brand Experience
Robby! | 03/29/07
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