Comparing the boxes
The Lenovo ThinkPad arrives in a Russian doll-like package, a large box containing two more boxes. The box containing the system includes a third box full of accessories and documents. There are several pounds of cardboard, plastic and styrofoam to toss out when you're done unwrapping.
The MacBook Pro, by contrast, is delivered in a box smaller than the briefcase you'll need to carry the computer. It's packaging one would want to keep around, because it is beautifully designed, and there's not much more than a pound of materials used.
The MacBook Pro, by contrast, is delivered in a box smaller than the briefcase you'll need to carry the computer. It's packaging one would want to keep around, because it is beautifully designed, and there's not much more than a pound of materials used.
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- Brand Experience
- It's all part of something called Brand Experience.
Every brand generates an experience, positive or negative.
You may say it is not important, but it is: you still remember your iPod's beautiful package, an even though you trashed it, it imprinted a positive image in you.... (Read the rest) - Posted by: Robby! Posted on: 03/29/07 You are currently: a Guest | Log in | Terms of Use
Enlighten me...
tubr0 | 02/05/07
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What Packaging Says Matters
Heidi Love | 02/06/07
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Yay! A packaging professional!
aellath | 02/07/07
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keyboard scratching the screen
iavor.raytchev@... | 02/10/07
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Brand Experience
Robby! | 03/29/07
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