Seattle-based Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments. The idea is that high-quality, high-concept garments will attract young buyers regardless of whether they know a game is involved.
Talkback
More ZDNet Photo Galleries
-
-
Smart Tech
Expert advice on innovations in healthcare and the green technologies that make it happen.
Find out more
-
Smart Business
Discussion and advice on management issues that revolve around making your world smarter and more useful.
More Smart Advice
-
Smart People
The best and worst moves in the management and strategy trenches.
Learn More
