Tuesday's announcement from the world's largest chipmaker fleshes out branding changes that began to leak out in December. The move is intended to streamline the company's proliferating and confusing set of logos while emphasizing its push into new markets, such as home entertainment systems, said Intel spokesman Bill Calder.
For instance, one of the new logos is for Intel's new Viiv technology, a chipset and accompanying software designed to power digital home entertainment centers. Due for release this year, Viiv (which rhymes with "five") computers will be designed to store music, record TV shows, and serve up family photos and videos.
"Intel Inside is from the PC-era," Calder said. "We do more than that today. We're not just about microprocessors. We're evolving the company and doing a lot more."
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