Specialty retailer Brookstone has opened the virtual doors to a three-dimensional store that combines a Second Life-like visual experience with real merchandise customers can buy. Brookstone says it's trying to appeal to a 25- to 40-year-old demographic with the online venue.
Talkback
More ZDNet Photo Galleries
SmartPlanet
- Thought-provoking progressive ideas on diverse topics that intersect with technology, business, and life, and matter to the world at large. Visit SmartPlanet
- More from IBM
-
- Innovate your business' process model, play against the market, compete against others on our scoreboards and WIN! Try INNOV8 2.0: A BPM Simulator
- Enabling Real-World Business Transformation through IBM Service Management Read the EMA Analyst Report
