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A group of Parisian designers calls themselves cartonnistes after carton, the French word for cardboard. Guoimar is involved with that group and is president of Compagnie Bluezen, where designers also use artisan papers, Lokta fiber from Nepal, newsprint, and book pages, as well as cardboard.

There are at least 40 cardboard design workshops around the world, including in Europe, Israel, and Brazil. Guiomar wants to help spread the design of cardboard furniture to the developing world, which he believes could benefit from the inexpensive material.

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