Ridemakerz bills itself as "Build-A-Bear Workshop for boys." It lets kids (and grown-ups) customize RC cars, providing approximately 650 million ways to trick out a ride--a good idea, but in itself not a particularly high-tech toy. Ridemakerz hopes to make some added online magic with its play.ridemakerz.com site, which is now in closed beta. The site lets kids build a virtual car, then choose to order its parts or stick on the site to play competitive games.
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