If you've been following the Blu-ray market, it was getting obvious toward the end of 2008 that standalone players needed to innovate, since previous step-up features, like Profile 2.0 and DTS-HD Master Audio, were becoming standard. LG was the first company to break the mold by releasing the BD300, which was the first Blu-ray player with built-in Netflix streaming--and it did it well. The LG BD370 is the entry-level successor to the BD300, and it's very similar with the main upgrades being onboard decoding for DTS-HD Master Audio Essential and faster load times.
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