The interior of the three-story Nokia store looks more like a chic nightclub than a retailer. The luminescent walls change colors in sync with a soundtrack and the visual effect is supplemented by two rows of TV screens on each wall. In a matter of minutes, the chameleonic atmosphere can shift from meditative--with soft green walls, forest scenes on the TVs, and the sound of crickets chirping--to high-energy with red walls and a thumping techno beat. Translucent staircases add to the store's futuristic look.
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