The customized electric guitar features a VW logo on the 12th fret.
VW's ad campaign for the promotion includes TV spots featuring John Mayer, Slash of Guns N' Roses, and Christopher Guest (as Nigel Tufnell of "Spinal Tap").
Talkback
More ZDNet Photo Galleries
SmartPlanet
- Thought-provoking progressive ideas on diverse topics that intersect with technology, business, and life, and matter to the world at large. Visit SmartPlanet
- More from IBM
-
- How to Drive Better Business Outcomes with Exceptional Web Experiences Download the eBook
- Driving Business Agility through SOA Connectivity & Integration Read the White Paper from IBM
- Linking Decisions and Information for Organizational Performance Read the Tom Davenport study
