Apple Computer's latest collaboration with U2's Bono has iPod fans seeing red. This crimson-clad 4GB iPod Nano Red sells for $199. Apple plans to donate $10 from each sale to a Bono-affiliated campaign to fight AIDS in Africa.
The announcement of the iPod Nano Red is part of a cross-brand campaign called (Product) Red. Several other companies, including The Gap and Motorola, are also selling (Product) Red items whose sale proceeds include a donation to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
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