Privacy advocates might squirm at the mention of RFID technology, but not Mini USA, the unit of automaker BMW known for its sporty little import. What most of us know as radio frequency identification, the marketing folks at Mini are calling "really fun interactive devices." Fun in what way? The car company has enlisted some drivers of Mini Coopers for a marketing campaign that uses RFID technology to trigger personalized messages on electronic billboards.
The campaign kicks off Monday in New York (pictured here, at 10th Avenue and 30th Street, just before the entrance to the Lincoln Tunnel), Chicago, San Francisco and Miami.
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