What started off as a guerrilla marketing scheme by Turner Broadcasting to promote a new film featuring Cartoon Network cult show Aqua Teen Hunger Force, evolved, at least in Boston, into a citywide bomb scare Wednesday. The city ground to a virtual halt Wednesday after suspicious packages--magnetic boards (shown here) with LEDs displaying characters from the show giving the finger--were discovered on bridges, highways and bus depots.
Bomb squads were called in, roads were blocked off, the Charles River was closed to traffic, and Peter Berdowsky, 27, and Sean Stevens, 28, who were reportedly hired to put the devices around town, were arrested on charges of placing a hoax device and disorderly conduct.
Now that it's over, the
The ordeal was reminiscent of other recent tech marketing campaigns that, while getting plenty of publicity, have encountered glitches along the way.
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