Bollywood has also gone mobile. Roamware and Hungama Mobile joined forces with the GSM Association (GSMA) to get leading Bollywood filmmaker Sanjay Gupta to premiere three Bollywood short movies for the mobile medium. Bollywood today is said to be the world's largest movie industry, producing more than 1,000 movies a year for an audience of more than 2 billion viewers across 127 countries.
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